Our work on News Values this week followed directly on from the Agenda Setting Lecture I summarized last week. If the mass media on the whole is capable of agenda setting, then what are the 'news values' that individuals and groups in the industry to use to deem what is newsworthy? Ultimately, by what factors do all the players in the media market facilitate the setting of agendas?
These factors vary outlet to outlet, culture to culture. Various academics have identified prominent or common factors, including:
- Negativity
- Proximity
- Recency
- Currency
- Continuity
- Uniqueness
- Simplicity
- Personality
- Predictability
- Exclusivity
- Size
and many others.
The lecture also encompassed what the apparent conflict between current and ideal news values means for the profession of journalism, in a media landscape increasingly driven by the (formerly passive) consumers of news, who are increasingly getting input into the news values debate.
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